Men always say that you women like to be willful, unreasonable and unreasonable.
Who said that? After seeing me, I talked with my husband softly: “I’ve recently taken a fancy to a set of XX brand cosmetics, and I’m a little sore, so I haven’t made up my mind. I hope you don’t provoke me in the near future, otherwise, you will understand.”
Husband: “don’t you have a lot of cosmetics at home? Why do you always buy them?”
Smile and continue to whisper: “because, I am happy!”
As the saying goes: where there are people, there are Jianghu, and where there are women, there is money. As the woman behind Ma Yun, we just like to empty the shopping cart on a treasure while swearing insincerely that “we’ll cut off our hands if we buy again”. Why do we women like to buy? Besides being rich (not) self willed (well), there are also the following reasons.
aunt is coming, buy, buy
In the days when my aunt was coming, she was all sorts of unhappy. In order to dilute this unpleasant emotion, women urgently need more “pleasure”. In their eyes, shopping is the most effective way to regulate their emotions.
A research group of Hertfordshire University in the UK conducted an interview study on 443 women’s shopping behavior. Among them, 153 women said that they would show uncontrollable consumption behavior before menstruation. They try to vent through shopping, so as to solve the depression caused by physiological changes.
This behavior of women is actually easy to understand: it is psychologically similar to some people who want to eat like crazy and get drunk when they are unhappy. “Buy and buy” can make women feel better, especially for irritable women, which is simply a healthy way to vent.
life is too boring, buy and buy
Life is just a few autumns. You can’t stop buying.
Ebates, a famous overseas shopping rebate network, conducted a survey of more than 1000 adults (over 18 years old) and 500 teenagers (13-16 years old) in the United States. The results show that as high as 66% of adults and 75% of teenagers believe that shopping is a “panacea” to solve boredom. In addition, 85% of adults and 85% of teenagers said that shopping made them feel better than exercising, eating pizza or ice cream.
Especially in the era of online shopping, people prefer Browsing Goods, pure entertainment and killing time to spending money. It’s like we often see many women spend an afternoon shopping and their heels are worn out, but they don’t buy anything. Because we enjoy the process of buying, not the result.
all my best friends have bought it. Buy it.
A beautiful woman wearing purple clothes passed by. The man thought: “this girl is right! I don’t know if she has a boyfriend?” The woman thought: “this dress is really beautiful! I don’t know how it will work on me.”
When we see someone else doing something, the brain will make a sympathetic response, and women’s response in this regard is much more serious than men’s. According to a survey of women’s consumption behavior, when women see attractive photos of the same sex or live far away, their consumption behavior will not be greatly affected. However, if women close by wear this year’s new backless clothes or mini skirts and are seen by them, their nervousness will immediately soar, and the possibility of taking measures will greatly increase.
Therefore, if your girlfriend has a very bad friend, I hope you will be blessed.
if you want a bag, you can buy it.
Researchers in marketing and psychology at Golden Gate University in San Francisco found that shopping can promote the brain to release the pleasure hormone dopamine, keep the body in a positive state, and thus look younger and more energetic.
Before shopping, people will have rich psychological activities, will naturally imagine their future situation when they use new items, and also think about their future new life, which will give people a good vision and make them feel happy.
For the elderly, even if they go to the vegetable market to buy vegetables every day, they will have a sense of satisfaction that they can arrange their lives and take care of their own affairs, and reduce negative emotions such as “people are old and useless”.
self upgrade, buy buy
We define ourselves by what we have. Take clothes for example, in addition to keeping warm and sheltering, they can also reveal important information about “who I am and what I am”.
According to research, people do not simply regard buying as a purchase, but as an “upgrade”. In addition to relieving stress, buying is also an attempt to build a complete lifestyle. When we accidentally have a particularly good thing that is not consistent with our existing possessions, we are faced with two choices: throw away the “luxury” or upgrade ourselves. Few people throw away good things, so the end result is usually to replace other daily necessities with buy and buy. For example, I just gritted my teeth and bought an LV bag, and was about to put forward the door to show off. Suddenly I thought, you can’t wear Taobao’s popular clothes to match it, can you? Don’t mention it? How can I do that? I bought it with difficulty. So I had to buy big brand clothes and shoes, and even my hair had to be redone.
So, don’t think that buying is just getting a commodity. In fact, it also implies a way of life to get a better self.
buy buy = happiness
Countless soul chicken soup tries to tell us that money is not everything. It can’t buy health and happiness.
Put P!
Now it’s so expensive to see a disease, and the poor are almost unable to get sick. You said to me that money can’t buy health? And research also confirms that money can buy happiness.
An experiment conducted by the University of British Columbia found that shopping can indeed bring us more happiness, which can last for weeks and months, and is more lasting than the happiness brought by life experience. Because although life experience provides strong sensory stimulation, it will eventually be forgotten, and physical objects will remind people of the feeling when they first got it.
Researcher Aaron Weidman said: “buying something or experiencing something can ignite the desire for happiness.”
So although you have long forgotten the pain of your last lovelorn, you can still smile happily every time you open the wardrobe and see your favorite dress.
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